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International Tier-1 PR
Coverage in the global business, technology and lifestyle titles that decide whether a Pakistani brand is taken seriously abroad. Earned editorial, pitched to named desks in London, New York, Dubai and Singapore.
International editors get several hundred pitches a week and run almost none of them. What gets through is a story with a number in it, a named spokesperson who will go on the record, and a reason the story matters outside your own market.
A Pakistani company is not automatically interesting to a London desk. It becomes interesting when it illustrates something bigger: a market shift, a funding trend, a category nobody abroad has noticed yet.
We build that framing first, then approach desks one at a time with an angle written for their readers, not a press release forwarded across a time zone.
Trade and national titles across finance and technology
Where investors and acquirers actually read
UAE and Saudi outlets covering South Asian trade
Sector-specific, high authority, low competition
Syndication into titles you did not pitch
If two or more of these sound familiar, this is the service you need first.
One placement in a title an international buyer already reads does more than a hundred in outlets they have never heard of.
Diligence teams search first and ask later. Independent coverage answers the questions before they are asked.
International titles get syndicated, quoted and indexed globally. One placement often becomes several.
Four stages. International desks apply a higher bar, so the first two take longer and matter more.
What international media already says about your category, who is being quoted, and what a foreign editor finds when they search you.
The angle that makes a Pakistani story matter to a reader in London or New York, with the data to support it, signed off before we approach anyone.
Direct outreach to named international desks, timed to their news cycle, with the angle rewritten for each market.
Placements with links, reach and syndication pickup, plus what did not land and which markets to try next.
Every engagement includes all of the following. Scope and volume scale with the package, the list does not change.
Where your category is covered abroad and who is being quoted, delivered in week one.
The framing that makes your story relevant outside Pakistan, with the supporting data.
Written for foreign desks, not localised afterwards.
Specific publications and named journalists, shared before pitching starts.
One angle per outlet, rewritten for that country’s readers.
Interview prep, and calls scheduled around their newsroom rather than yours.
So a story lands across markets in the right order.
Live links, publication authority and any syndication pickup.
Ready for your site and your investor deck, correctly licensed.
The person who wrote your pitch is the person who answers your email.
Angles written to the standards of the market they are going to, not a Pakistani release with the country name changed.
International desks will not run a story with no data and no named spokesperson. We will tell you before you spend the budget.
Sometimes the fastest route abroad is strong coverage at home. We will say so even though it is a smaller engagement.
Placeholder testimonial. Replace with one real, attributed client quote with written permission on file. One honest quote outperforms three invented ones, and a specific outcome outperforms a compliment.
Role, Organisation
International desks receive several hundred pitches a week and run a fraction of them. They also have no prior relationship with your brand and no particular reason to care about your market.
What gets through is a story with numbers, a named spokesperson and a reason it matters to their readers. That takes more preparation, which is why the first two stages of our process are longer here.
Primarily the UK, the US and the Gulf, plus global trade press in your sector.
Which of those we prioritise depends on where your buyers, investors or partners actually are. That is decided in the audit rather than assumed.
Six to ten weeks is typical, longer than domestic.
Three to four weeks go on audit and positioning, because international desks reject weak framing immediately and a second approach to the same journalist is much harder than the first.
Usually, yes.
An international editor checking you out will search your name. Finding nothing at all is worse than finding a strong domestic footprint. If you have none, we will normally recommend starting with Pakistan Tier-1 PR.
Earned. We pitch, an editor decides.
Paid international placements exist and are heavily marketed. They are labelled, carry no editorial weight and are increasingly discounted by search engines. We do not sell them.
We change market.
The report shows which desks engaged and which did not, so the next cycle goes where the interest actually is rather than repeating the same list.
No, and neither can anyone else honestly.
Any agency guaranteeing a named international title is either buying it or misleading you. What we guarantee is the work: framing, a named target list, tailored pitching and persistent follow-through.
Most clients need two or three of these rather than one. The audit tells you which.
Send us what you have to announce and which market needs to hear it. You will get an honest read on whether International Tier-1 PR is the right service, within two working days.
