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Media Relations
Long-term relationships with the journalists who cover your sector, so your name is already familiar when a story breaks and you are the one asked for comment.
Media relations is not campaigns. It is the slow work of becoming a name a journalist recognises, trusts and can reach on deadline.
Coverage that comes from a relationship reads differently from coverage that comes from a pitch. It is unprompted, it is on the journalist’s terms, and it happens when you did not ask for it.
That takes months rather than weeks. In return it produces the kind of ongoing presence that no individual campaign can buy.
Who covers your sector and what they are writing about
Off-record background meetings with no ask attached
Fast responses when a story breaks in your sector
A rolling list of angles ready to offer
Who you are now known to, and what they cover
If two or more of these sound familiar, this is the service you need first.
Every campaign starts from zero because nobody in the newsroom recognises the name.
A story breaks in your sector and by the time a comment is ready it has been written without you.
The moment a campaign ends, so does the presence.
A journalist needs a quote on your category and calls a competitor out of habit.
The strongest placements arrive unprompted, because a journalist thought of you first.
Being already known is the difference between making a breaking story and reading it.
Relationships do not stop working the month the invoice does.
A retainer, not a campaign. The first three months build, the rest compounds.
Who covers your sector, what they write, what they need and who they currently call.
Off-record briefings with no ask attached, so the first contact is not a pitch.
A rolling pipeline of angles, plus fast reactive comment when the cycle moves.
Which journalists you are now known to, what ran, and where the relationship goes next.
Every retainer includes all of the following. Volume scales with the package, the list does not change.
Named reporters covering your sector, what they write and how they prefer contact.
What you are credible on, and just as importantly what you are not.
Off-record introductions with no ask, which is what builds the trust.
Fast turnaround when a story breaks in your sector.
A live list of angles, refreshed every month.
How to handle the questions you will actually be asked.
Bio, boilerplate and assets ready the moment a desk asks.
Someone reachable when a journalist needs a quote by five.
Who knows you now, what they cover and what ran.
The person who knows the journalists is the person you deal with.
We introduce you with no ask attached, because the first contact decides the next two years.
A journalist needing a quote by five gets one. That single habit produces more coverage than any campaign.
Offering comment on something outside your competence costs the relationship permanently.
Placeholder testimonial. Replace with one real, attributed client quote with written permission on file. One honest quote outperforms three invented ones, and a specific outcome outperforms a compliment.
Role, Organisation
A campaign pushes a specific story. Media relations builds the standing that makes every future story easier.
Most clients need both. The campaign gets coverage now, the relationship makes the next one cheaper.
Because relationships do not form in six weeks.
The first two months are introductions with nothing visible to show for them. Judging the work at that point measures the wrong thing.
A spokesperson who is genuinely available, and a willingness to speak when it is not about you.
The fastest way to become a trusted source is to give a journalist useful background on a story that has nothing to do with your company.
No, and any agency promising that is selling you something else.
Some months produce nothing visible and a great deal of groundwork. The report shows both.
A story breaks in your sector and we get you quoted in it, usually within hours.
This is where retainers earn their fee. It only works if the relationships already exist, which is what the rest of the work is for.
We provide briefing notes and preparation for every interview.
Formal media training is a separate engagement, and we will tell you if we think you need it.
The relationships remain, the momentum does not.
Journalists remember people who were useful. They also move on quickly to whoever is answering the phone now.
Most clients need two or three of these rather than one. The audit tells you which.
Tell us who your buyers read and what you can credibly speak on. You will get an honest read on whether Media Relations is the right service, within two working days.
