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Founder & Executive PR
Positioning the person behind the business as a voice worth quoting, through commentary, profiles, panels and bylines. Built on what you actually know rather than a manufactured persona.
Journalists do not quote founders because the company is interesting. They quote founders who have a view, can defend it, and will say something more useful than the official line.
That means picking a small number of subjects you genuinely know more about than most people, and being consistently available to talk about them. Breadth is the enemy here. Being the person on one thing beats being vaguely present on ten.
The work is choosing that territory honestly, building the material that proves it, and putting you in front of the journalists, panels and platforms where that audience already is.
Quotes in stories about your sector
Long-form pieces about the person and the decisions
Your view, in your name, in a title that matters
Long-form formats where nuance survives
Stages that generate coverage of their own
If two or more of these sound familiar, this is the service you need first.
Buyers trust people more than logos, and there is no public record of who is behind this.
You know your sector well and nobody has ever asked you about it.
Investors back founders. A founder with no public track record is a harder story to tell internally.
Same market, less knowledge, considerably more visibility.
People buy from people. A credible founder shortens every sales conversation that follows.
A personal reputation is portable across roles, ventures and decades.
One good quote leads to the next request. Founders reach critical mass quicker than companies do.
Four stages. The second one is the hardest and it decides everything after it.
What exists about you now, what you are already credible on, and what a journalist finds when they search your name.
Two or three subjects you can genuinely own, chosen honestly. This is where most founder PR goes wrong.
Commentary, profiles, bylines and panels, with preparation before every one.
What ran, which journalists now know your name, and what to say next.
Every retainer includes all of the following. Volume scales with the package, the list does not change.
What exists about you now and what a journalist finds first.
Two or three subjects you can genuinely own, agreed in writing.
The story of the decisions, not a CV written out in prose.
Short, medium and long, ready whenever a desk asks.
Article ideas drafted and matched to specific publications.
Fast quotes when a story breaks inside your territory.
The questions you will be asked, including the ones you will not enjoy.
Long-form formats where your reasoning can actually show.
What ran, plus which journalists now recognise your name.
Reachable when a journalist needs you by five.
A founder positioned as an expert on something they are not gets found out in the first interview.
Two subjects owned properly outperform ten covered loosely, every time.
The one you hope nobody asks is the one that decides how the piece reads.
Placeholder testimonial. Replace with one real, attributed client quote with written permission on file. One honest quote outperforms three invented ones, and a specific outcome outperforms a compliment.
Role, Organisation
Yes, and they work best together.
Company PR positions the business. Founder PR positions the person. Buyers, investors and journalists all check the person, and a strong founder profile makes every company story easier to place.
Then this is probably not the right service.
Founder PR requires availability and a willingness to hold opinions in public. If that is not you, company PR and press release distribution will serve you better, and we will say so.
From what you already know better than most people.
We interview you, look at what you have actually done, and pick two or three subjects you can defend under questioning. Aspirational territories fall apart in the first interview.
We draft, you edit, it goes out in your name.
It has to sound like you. A byline written entirely by an agency reads like one, and journalists who know your voice notice.
First coverage in five to eight weeks. Real standing in six to twelve months.
Being quoted once is not a reputation. Being the person a journalist calls about a subject is, and that takes repetition.
Yes, and it usually should be.
The same relationships serve both. Running them separately duplicates the outreach and confuses the journalists.
We prepare you so it is unlikely, and we handle it if it happens.
Every interview comes with briefing notes and the difficult questions rehearsed. If something does go wrong, correction and response is part of the service.
Most clients need two or three of these rather than one. The audit tells you which.
Tell us what you know more about than most people. You will get an honest read on whether Founder and Executive PR is the right service, within two working days.
