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Press Release Distribution
Press releases written to house style and sent to the journalists who cover your category, not blasted to a purchased list. Written in English and Urdu, distributed and followed up.
A press release is not an advertisement and it is not a blog post. It is a document written so a journalist can lift facts from it quickly and verify them. Anything that reads like marketing is deleted in the first line.
The structure matters as much as the content: the news in the first sentence, the context in the second, a quote that says something rather than praising your own company, and contact details a journalist can actually use.
We write it, produce a native Urdu version where it helps, send it to named desks that cover your category, and follow up. Distribution without targeting is just email.
Rounds, valuations and investor commentary
New offerings with a genuine news angle
Senior joins, board changes and promotions
Deals, awards and client wins that matter
Original findings, surveys and market reports
If two or more of these sound familiar, this is the service you need first.
You send them out and nothing runs, usually because the list was bought rather than built.
Adjectives instead of facts. Journalists can tell inside one sentence and stop reading.
A release sent and forgotten is a release ignored. Most coverage comes from the second contact.
Half the national readership is served by Urdu desks that will not translate it for you.
Facts first, quote second, contact details that work. Formatted so a journalist can use it in five minutes.
Named journalists who cover your category, checked before every send rather than bought once.
Most placements come from the follow-up rather than the send. That is included, not extra.
Four stages, from brief to coverage report. Typically five to seven working days.
What actually happened, who can be quoted, and what makes it news rather than an update.
Drafted in English and Urdu, structured to house style, back to you for one round of approval.
Sent to named desks that cover your category, timed to their deadlines, with follow-up.
Which outlets ran it, live links, and an honest read on why anything did not.
Every release includes all of the following. Volume scales with the bundle, the list does not change.
An honest read on whether you have a story, before you pay for a release.
To house style, facts first, structured so a journalist can lift from it.
Not translated afterwards. Urdu desks reject translations.
Drafted for your spokesperson, saying something rather than praising the company.
Journalists who cover your category, shared with you before sending.
Reusable company description and assets desks can pull from.
Sent around newsroom deadlines rather than whenever it happened to be ready.
The second contact, which is where most coverage actually comes from.
Live links, plus which desks engaged even if they did not run it.
The person who wrote your release is the person who answers your email.
If nothing has actually happened, a release will not fix that. We would rather say so than take the fee.
Urdu press materials written in Urdu. Desks can tell immediately and bin the rest.
Most agencies charge for the send. The coverage comes from what happens after it.
Placeholder testimonial. Replace with one real, attributed client quote with written permission on file. One honest quote outperforms three invented ones, and a specific outcome outperforms a compliment.
Role, Organisation
Yes, when there is genuine news. No, when there is not.
A release is a tool for telling journalists something happened. If nothing has, it will not manufacture interest, and sending one anyway trains desks to ignore your name.
A wire pushes your release onto a network. It does not get you read.
We send to named journalists who cover your category, and we follow up. That difference is why coverage rates between the two are not comparable.
Funding, launches with a real point of difference, senior appointments, significant contracts, original data, or a position on something already in the news.
What does not count: rebrands nobody asked for, anniversaries, and awards you paid to enter.
We draft it, you approve it.
A good quote says something a journalist can use. Most client-written quotes praise the company, which is exactly the part that gets cut.
Yes, natively rather than translated.
An Urdu release run through a translation tool reads as exactly that, and Urdu desks bin it.
It varies, and anyone quoting a number upfront is guessing.
What we can tell you is which desks engaged, which is a far better signal than a raw pickup count from a wire.
We tell you why and what to change.
The report includes desks that opened and replied but passed, which usually points at the angle rather than the distribution.
Most clients need two or three of these rather than one. The audit tells you which.
Send us what happened and who needs to hear about it. You will get an honest read on whether it is news, within two working days.
